Top 5 Fashion Games on Android in Europe Q4 2022

In the fourth quarter of 2022, the top 5 fashion games on the Android platform in Europe showcased diverse trends in downloads, revenue, and active users. Here's a detailed look at their performance:

Makeup Kit - Color Mixing This game had a fluctuating download trend, starting strong with over 230K downloads in the last week of September, dipping mid-quarter, and then rising again to 191K by the final week of December. The active user count followed a similar pattern, peaking at 488K in early October, dropping to around 257K by mid-December, and then recovering to 395K by the end of the year.

Hair Tattoo: Barber Shop Game Weekly downloads for this game varied, with a notable peak of 207K in late November. Active users increased steadily from 1.28M at the end of September to 1.39M by the end of December. Revenue remained modest, with the highest weekly earnings reaching approximately $33 in mid-November.

Doll Dress Up: Makeup Games After its release in mid-November, this game saw a significant boost in downloads, peaking at 538K in early December. Active users also surged, reaching a high of 628K in the first week of December and maintaining around 506K by the end of the month.

Doll Makeover - DIY 3D Dolly Downloads for this game saw a sharp rise from 40 in mid-October to a peak of 338K in early November, then stabilizing to around 107K by the end of December. Active users mirrored this trend, starting from 217 in mid-October and growing to 356K by the end of December.

Makeover Studio: Makeup Games This game experienced a remarkable increase in downloads, starting with just 2 in late October and soaring to 325K by the last week of December. Active users grew accordingly, from 783 in early November to nearly 494K by the end of December. Revenue showed a steady upward trend, reaching approximately $1.07K in the final week of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.